Notes
This circular sticker reads “ICH BIN EIN CBS COLECOVISION SPIELER”, which translates from German to “I am a CBS ColecoVision player.” It features a cheerful cartoon ape in motion — clearly inspired by Donkey Kong, one of the most popular titles on the ColecoVision console. The CBS logo indicates that this was part of the European marketing campaign, as CBS Electronics distributed ColecoVision in several countries outside North America.
Promotional items like this were used to build excitement around the console’s arcade-quality graphics and exclusive titles. The design’s bold colors and playful mascot perfectly capture the early 1980s video game aesthetic — energetic, simple, and instantly recognizable.
